OCEANCLEAR
Smartwatch OS

finding a solution to non-repairable technology such as the smartwatch. Ideation paired four companies together to create a wearable technology that is sustainable, eco-friendly, and fun to wear. 

My Role: Designer
Date: August 2019

Intro

Finding innovative solutions to incorporate reusable materials into a product that mostly uses high-end and rare-earth virgin materials. These materials include minerals, plastics, metals, and fabrics.

Understanding the Problem

Research

Four companies were considered for the global brand merger project: Fairphone (repair, conflict-free modular parts, and android mobile device), Humism (kinetic charging), Parley for the Oceans (plastics, metals, and fabrics), and CLEARLED (clear LED screens used for the display). Singapore (Humism) and Netherlands (Fairphone and Parley for the Oceans) were the initial markets researched. Smartwatch OS design used elements taken from Apple Smartwatch OS and Material Design while still maintaining a unique look and connection to the ocean (sustainability and eco-friendly aspect).

Deliverables

  • Secondary & Quantitative Research

    • Global Markets Trends and Culture

    • Sustainability and Environmental Factors

  • Competitive Analysis

  • Brainstorming

  • Visual Exploration

Understanding the People

Target Audience

The target audience are female & males ranging from 16 to 39 years old living in Canada, Netherlands, or Singapore. They have low- to mid-range wages with majority of it being disposable income. They purchase products from companies that lean towards sustainability and low to net zero carbon footprint. Products need to have a long life cycle, high quality, and come with good customer service. They often lean towards the creative type and use smartwatches to track everyday movements & activities.

Deliverables:

  • Target Audience

  • User Persona

Finding the Solution

Final

Producing a unique smartwatch that focuses on sustainability and reduction on environmental waste. Each band on the watch will be exclusive to that watch and there will be some features such as the faceplate that will be the same. Entry-level into the market will start off in the low-end and gradually increase to mid-end. Target audience will be pre-teens to adults with interest in purchasing products that are sustainable and eco-friendly. Smartwatch features include a new smartwatch OS, recycled material such as ocean plastics, kinetic energy to keep the watch charged longer, and easily upgradeable making it super durable.

Deliverables:

  • Brand Identity

  • User Testing - Observation

  • XD, Wireframe, Design, Prototype

  • Copywriting

Feel free to check out my other projects!

Hi! I'm Lyssa, a UX/UI Designer with a hunger for research and an interest in creating a better world through design solutions.

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© 2020 by Lyssa Gagne